The Fall Classic
peak foliage · first frost

NEW FOR AUTUMN

The Fall Classic
Collection

Hand-drawn for the season of flannel and fetch — orchard runs, farm-stand tailgates, beach bonfires, and one very good boy under the Friday night lights.

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SWEATER WEATHER, PROPERLY

Fall belongs to the ones who fetch

Every design here started the way ours always do — as a drawing. Linework first, color where it counts, and a golden at the center of it. This season that means orchard rows and loaded tailgates, a latte that was never really yours, and a beach that doesn't close so much as put on a sweater.
There's something for the whole car: men's and women's cuts, youth sizes, and every coat a golden comes in. Pick your people, pick your golden, and get outside while the leaves are still up.
— Mike & Enzo
Life Is Golden Company
first raked pile of the year
first raked pile of the year
The collection · 35 pieces Tees Sweatshirts Long Sleeves Women & Youth The Classics Carry & Homesort · featured
the featured story

The featured story

Friday Night Lights Crewneck

Autumn Saturdays belong to the ones who show up early, before the crowd, before the whistle — when the field's still wet and the leaves are already giving up.

Shop the crewneck · $66.00
cluster · 01 / 06 · the new drawings

The Crisp-Air Rotation

Six new hand-drawn scenes, each with a golden at the center of it — on the tee that carries every season.

The Friday Night Lights Tee + Quick view · $39
The Friday Night Lights Tee $39.00
The Orchard Run Tee + Quick view · $39
The Orchard Run Tee $39.00
The Woody Tee + Quick view · $39
The Woody Tee $39.00
The Pumpkin Spice Tee + Quick view · $39
The Pumpkin Spice Tee $39.00
The Last Bonfire Tee + Quick view · $39
The Last Bonfire Tee $39.00
The Leaf Peeper Tee + Quick view · $39
The Leaf Peeper Tee $39.00
cluster · 02 / 06 · for the cold half of the day

When The Bonfire Burns Low

Crewnecks and hoodies for the hours after the sun gives up — drawn for October, built for the whole winter.

The Friday Night Lights Crewneck + Quick view · $66
The Friday Night Lights Crewneck $66.00
The Friday Night Lights Hoodie + Quick view · $72
The Friday Night Lights Hoodie $72.00
The Woody Hoodie + Quick view · $72
The Woody Hoodie $72.00
The Woody Crewneck + Quick view · $66
The Woody Crewneck $66.00
The Orchard Run Crewneck + Quick view · $66
The Orchard Run Crewneck $66.00
The Field Hockey Crewneck + Quick view · $66
The Field Hockey Crewneck $66.00
The Last Bonfire Hoodie + Quick view · $72
The Last Bonfire Hoodie $72.00
The Leaf Peeper Crewneck + Quick view · $66
The Leaf Peeper Crewneck $66.00
cluster · 03 / 06 · the in-between layer

Long-Sleeve Season, Officially

For the mornings that start at forty degrees and the afternoons that pretend it's still summer.

The Friday Night Lights Long-Sleeve + Quick view · $52
The Friday Night Lights Long-Sleeve $52.00
The Friday Night Lights Hooded Long-Sleeve + Quick view · $56
The Friday Night Lights Hooded Long-Sleeve $56.00
The Orchard Run Long-Sleeve + Quick view · $52
The Orchard Run Long-Sleeve $52.00
The Last Bonfire Long-Sleeve + Quick view · $52
The Last Bonfire Long-Sleeve $52.00
cluster · 04 / 06 · everyone in the car

For The Whole Pack

Women's cuts of the latte she never ordered, youth sizes of the club sport with loose rules — leaf-peeping is a group activity.

The Pumpkin Spice Women's Tee + Quick view · $39
The Pumpkin Spice Women's Tee $39.00
The Pumpkin Spice Women's V-Neck + Quick view · $39
The Pumpkin Spice Women's V-Neck $39.00
The Field Hockey Youth Tee + Quick view · $32
The Field Hockey Youth Tee $32.00
The Field Hockey Youth Crewneck + Quick view · $42
The Field Hockey Youth Crewneck $42.00
cluster · 05 / 06 · from the shelf

Already In Season

The baseball set, the station wagon, the bird-dog heritage line — the pieces of ours that were built for October all along.

The Loyalist Hoodie + Quick view · $72
The Loyalist Hoodie $72.00
Trinity Bantams Baseball Tee + Quick view · $39
Trinity Bantams Baseball Tee $39.00
Station Wagon Sweatshirt + Quick view · $66
Station Wagon Sweatshirt $66.00
Vintage Truck Sweatshirt + Quick view · $66
Vintage Truck Sweatshirt $66.00
Bird Dog Heritage Hoodie + Quick view · $72
Bird Dog Heritage Hoodie $72.00
The Weekend Rig Hoodie + Quick view · $72
The Weekend Rig Hoodie $72.00
Case Tractor Hoodie + Quick view · $72
Case Tractor Hoodie $72.00
Trail Guide Tee + Quick view · $39
Trail Guide Tee $39.00
cluster · 06 / 06 · full color, full bleed

Carry It Home

The bonfire as a blanket, the foliage as a phone case, the wagon wrapped around a weekender — the season's scenes in full watercolour, edge to edge.

The Last Bonfire Throw Blanket + Quick view · $69
The Last Bonfire Throw Blanket $69.00
The Leaf Peeper Case 3 coats + Quick view · $39.95
The Leaf Peeper Case $39.95
The Woody Weekender + Quick view · $64
The Woody Weekender $64.00
The best afternoons end with leaves in his coat and nowhere else to be.

“The best afternoons end with leaves in his coat and nowhere else to be.”

— FIELD NOTES, OCTOBER

GIVING BACK

Every order gives back

Rescue goldens are part of the family here. A portion of every Life Is Golden order goes toward helping goldens find the homes they deserve.
It's a small thing that adds up — one order, one dog, one good fall afternoon at a time.
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home in time for the leaves
home in time for the leaves

Welcome to the family

The Rest of the Golden Life

The designs the rest of the pack wears every day — see what Life Is Golden is all about.

Stars & Stripes Golden Retriever Tee

Stars & Stripes Golden Retriever Tee

$39.00
Red, White & English Cream Tee

Red, White & English Cream Tee

$39.00
Club Champ Unisex Tee

Club Champ Unisex Tee

$39.00
The Fireworks Watch Tee

The Fireworks Watch Tee

$39.00
The Semiquincentennial Tee

The Semiquincentennial Tee

$39.00
Custom Design Fee (does not include products)

Custom Design Fee (does not include products)

$49.00
The Cart Path Tee

The Cart Path Tee

$39.00
Brewmaster Tee

Brewmaster Tee

$39.00
Chasing Sunsets Beach Tee

Chasing Sunsets Beach Tee

$39.00
Red, White & English Cream Women's V-Neck

Red, White & English Cream Women's V-Neck

$39.00
Old Glory Fleece Pullover

Old Glory Fleece Pullover

$69.00
Fetch Me Another Tee

Fetch Me Another Tee

$39.00

Shop the whole store

What Our Community Says

Real People, True Love

Tristan Martin

Tristan Martin

Quarter-Zip Pullover

Alexi Miller

Alexi Miller

Lighthouse Phone Case

Edward Birch

Edward Birch

Outdoor Retriever Tee

Andrea Collins

Andrea Collins

Jeep Life Hoodie

Emily Evans

Emily Evans

Golden Strong Bandana

★★★★★
"This is so awesome! I love the design and it's so cool you built this."
Tristan MartinPurchased: Quarter-Zip Pullover
★★★★★
"I love these designs Mike! Thank you so very much!! I'll pass along your work to our community and we will be repeat customers for sure!!"
Alexi MillerPurchased: Lighthouse Phone Case
★★★★★
"My order just arrived and I LOVE everything! Thank you so much!!! I'll be ordering again soon."
Edward BirchPurchased: Outdoor Retriever Tee
★★★★★
"Oh perfect! Thank you. I love it. And yes I will spread the word along. Your designs are amazing!"
Andrea CollinsPurchased: Jeep Life Hoodie
★★★★★
"Thank you so much for making this event amazing!"
Emily EvansPurchased: Golden Strong Bandana

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