The Little Things Collection
Maple-lined lane · backpack by the gate

For Kids and Grandkids

The Little Things
Collection

Made for the little ones, because the little things matter most. Ready for first bells, Saturday chores, and a golden waiting by the door.

Shop the collection

For the Ones Growing Up

Big Days Start Small

A new pencil box can be the whole morning. So can the first turn at the barn latch, or a golden retriever trotting all the way to the bus stop. We named this collection for both the small parts of a good day and the small people at the center of it. It belongs to kids, grandkids, and anyone lucky enough to watch them grow.
Back-to-school may bring the sharpened pencils, but the story keeps going after the first bell. There are leaf piles, feed-store stops, porch snacks, and one patient dog ready for whatever comes next.
— Mike & Enzo
Life Is Golden Company
Front porch · five minutes before the bus
Front porch · five minutes before the bus
The collection · 80 pieces Kids 112 Adult 35sort · featured
the featured story

The featured story

This Just In - Adult Sizes

No highway, no plan — just the two-lane road that isn't on the way to anything. You pull over for the flowers, the roadside stands, the reasons that don't need explaining. He rides with his nose out the window and treats every detour like it was the destination all along, which, if you ask him, it always was.

Shop the tee · $39.00
cluster · 01 / 02 · classic rides

Shotgun Since Day One

Old trucks, open tops, and sidecars leave room for a golden sidekick on every run.

The First Alarm Toddler Tee + Quick view · $29
The First Alarm Toddler Tee $29.00
The Hay Haul Youth Tee + Quick view · $32
The Hay Haul Youth Tee $32.00
The Pony Run Youth Tee + Quick view · $32
The Pony Run Youth Tee $32.00
The Market Run Toddler Tee + Quick view · $29
The Market Run Toddler Tee $29.00
The Sidecar Run Youth Tee + Quick view · $32
The Sidecar Run Youth Tee $32.00
The Hay Haul Toddler Crewneck + Quick view · $48
The Hay Haul Toddler Crewneck $48.00
The Top-Down Run Youth Tee + Quick view · $32
The Top-Down Run Youth Tee $32.00
The Wildflower Detour Youth Tee + Quick view · $32
The Wildflower Detour Youth Tee $32.00
The Wildflower Detour Toddler Crewneck + Quick view · $48
The Wildflower Detour Toddler Crewneck $48.00
The Barn Chore Youth Tee + Quick view · $32
The Barn Chore Youth Tee $32.00
The Pony Run Toddler Tee + Quick view · $29
The Pony Run Toddler Tee $29.00
The Market Run Youth Tee + Quick view · $32
The Market Run Youth Tee $32.00
The Cosmic Rover Youth Tee + Quick view · $32
The Cosmic Rover Youth Tee $32.00
The Base Camp Toddler Tee + Quick view · $29
The Base Camp Toddler Tee $29.00
The Sidecar Run Toddler Crewneck + Quick view · $48
The Sidecar Run Toddler Crewneck $48.00
cluster · 02 / 02 · matching for the big dogs

All New Matching Adult Line

You spoke, we listened! So many of you requested these styles in adult sizes that we just had to make a special release.

The Sidecar Run Crewneck + Quick view · $66
The Sidecar Run Crewneck $66.00
The Wildflower Detour II Tee + Quick view · $39
The Wildflower Detour II Tee $39.00
The Board Rider Tee + Quick view · $39
The Board Rider Tee $39.00
The Hay Haul Tee + Quick view · $39
The Hay Haul Tee $39.00
The Wildflower Detour II Women's V-Neck + Quick view · $39
The Wildflower Detour II Women's V-Neck $39.00
The Top-Down Run Tee + Quick view · $39
The Top-Down Run Tee $39.00
The Wildflower Detour Crewneck + Quick view · $66
The Wildflower Detour Crewneck $66.00
The Board Rider Hoodie + Quick view · $72
The Board Rider Hoodie $72.00
The Wildflower Detour Hoodie + Quick view · $72
The Wildflower Detour Hoodie $72.00
The Pony Run Tee + Quick view · $39
The Pony Run Tee $39.00
The Market Run Tee + Quick view · $39
The Market Run Tee $39.00
The Board Rider Crewneck + Quick view · $66
The Board Rider Crewneck $66.00
The Hay Haul Hoodie + Quick view · $72
The Hay Haul Hoodie $72.00
The Hay Haul Women's V-Neck + Quick view · $39
The Hay Haul Women's V-Neck $39.00
The Top-Down Run Women's V-Neck + Quick view · $39
The Top-Down Run Women's V-Neck $39.00
The Sidecar Run Women's V-Neck + Quick view · $39
The Sidecar Run Women's V-Neck $39.00
The Sidecar Run Tee + Quick view · $39
The Sidecar Run Tee $39.00
The Market Run Women's V-Neck + Quick view · $39
The Market Run Women's V-Neck $39.00
The Barn Chore Tee + Quick view · $39
The Barn Chore Tee $39.00
The Top-Down Run Crewneck + Quick view · $66
The Top-Down Run Crewneck $66.00
The Sidecar Run Hoodie + Quick view · $72
The Sidecar Run Hoodie $72.00
The Pony Run Women's V-Neck + Quick view · $39
The Pony Run Women's V-Neck $39.00
The Market Run Crewneck + Quick view · $66
The Market Run Crewneck $66.00
The Base Camp Tee + Quick view · $39
The Base Camp Tee $39.00
The Barn Chore Hoodie + Quick view · $72
The Barn Chore Hoodie $72.00
The Pony Run Crewneck + Quick view · $66
The Pony Run Crewneck $66.00
The Top-Down Run Hoodie + Quick view · $72
The Top-Down Run Hoodie $72.00
The Hay Haul Crewneck + Quick view · $66
The Hay Haul Crewneck $66.00
The Pony Run Hoodie + Quick view · $72
The Pony Run Hoodie $72.00
The Market Run Hoodie + Quick view · $72
The Market Run Hoodie $72.00
The Board Rider Women's V-Neck + Quick view · $39
The Board Rider Women's V-Neck $39.00
The Base Camp Crewneck + Quick view · $66
The Base Camp Crewneck $66.00
The Base Camp Hoodie + Quick view · $72
The Base Camp Hoodie $72.00
The Base Camp Women's V-Neck + Quick view · $39
The Base Camp Women's V-Neck $39.00
The Barn Chore Crewneck + Quick view · $66
The Barn Chore Crewneck $66.00
Growing up goes fast; a golden knows to take the long way past the pond.

“Growing up goes fast; a golden knows to take the long way past the pond.”

— NOTES FROM THE PORCH

The Life Is Golden Way

Raised With a Golden Close By

Life Is Golden has always lived in the dog hair on the back seat, the leash by the mudroom, and Enzo refusing to miss a walk to the mailbox. That is the measure we still use.
We made this collection for the next generation at the other end of the leash. For children learning to throw a tennis ball and goldens patient enough to bring it back short.
Read Our Story
Mudroom bench · burrs after the field
Mudroom bench · burrs after the field

Welcome to the family

The Rest of the Golden Life

The designs the rest of the pack wears every day — see what Life Is Golden is all about.

Stars & Stripes Golden Retriever Tee

Stars & Stripes Golden Retriever Tee

$39.00
Red, White & English Cream Tee

Red, White & English Cream Tee

$39.00
Club Champ Unisex Tee

Club Champ Unisex Tee

$39.00
The Fireworks Watch Tee

The Fireworks Watch Tee

$39.00
The Semiquincentennial Tee

The Semiquincentennial Tee

$39.00
Custom Design Fee (does not include products)

Custom Design Fee (does not include products)

$90.00
Brewmaster Tee

Brewmaster Tee

$39.00
The Cart Path Tee

The Cart Path Tee

$39.00
Chasing Sunsets Beach Tee

Chasing Sunsets Beach Tee

$39.00
Old Glory Fleece Pullover

Old Glory Fleece Pullover

$69.00
Red, White & English Cream Women's V-Neck

Red, White & English Cream Women's V-Neck

$39.00
Fetch Me Another Tee

Fetch Me Another Tee

$39.00

Shop the whole store

What Our Community Says

Real People, True Love

Tristan Martin

Tristan Martin

Quarter-Zip Pullover

Alexi Miller

Alexi Miller

Lighthouse Phone Case

Edward Birch

Edward Birch

Outdoor Retriever Tee

Andrea Collins

Andrea Collins

Jeep Life Hoodie

Emily Evans

Emily Evans

Golden Strong Bandana

★★★★★
"This is so awesome! I love the design and it's so cool you built this."
Tristan MartinPurchased: Quarter-Zip Pullover
★★★★★
"I love these designs Mike! Thank you so very much!! I'll pass along your work to our community and we will be repeat customers for sure!!"
Alexi MillerPurchased: Lighthouse Phone Case
★★★★★
"My order just arrived and I LOVE everything! Thank you so much!!! I'll be ordering again soon."
Edward BirchPurchased: Outdoor Retriever Tee
★★★★★
"Oh perfect! Thank you. I love it. And yes I will spread the word along. Your designs are amazing!"
Andrea CollinsPurchased: Jeep Life Hoodie
★★★★★
"Thank you so much for making this event amazing!"
Emily EvansPurchased: Golden Strong Bandana

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