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The Boston Marathon Collection

MA Golden Meetups & Life Is Golden Collaboration

Shop Collection
By Life Is Golden x MA Golden Meetups

WE ARE GOLDEN STRONG

We're thrilled to welcome the MA Golden Meetups community to Life is Golden Company. By stepping in as the exclusive merchandise partner, we've united our resources and shared passion for Goldens to bring you a significantly more robust collection. As you shop, we invite you to check out our full catalog and learn more about us. All purchases benefit MA Golden Meetups and their charities.

The Gold Standard

The 2026 Limited Edition
“Soul Mate” Bandana

Shop This Print

Make Way
For Goldens

An Ode To Determination
And Perserverance

Heartbreak
Hill Trio

There’s Nothing We Can’t
Do Together

The Soul
Mate Tee

Here’s To Our
5am Running Partners

Shop The Full Collection

Golden Strong

The History Of The Event

In honor of the beloved therapy dogs Spencer and Penny, hundreds of golden retrievers and their owners have gathered in Boston for the past two years to celebrate the dogs' legacy and support canine cancer research. Spencer, who was named the official dog of the Boston Marathon in 2022, became a local icon for cheering on runners with "Boston Strong" flags starting in 2015. Following the passing of both Spencer and his niece Penny from cancer in early 2023, the MA Golden Meetups organized the "Golden Strong" walk at Boston Common. These meetups allow participants to meet marathon runners and raise funds for the Morris Animal Foundation, continuing the dogs' mission of bringing joy and overcoming obstacles.

Visit Morris Animal Shelter Website

Go Beyond The Collection

Featured Products

Our top picks for dog die-hards.

Golden Pursuits

Gear for the activities you and your dog love most.

Home Decor Essentials

From ornaments to wrapping paper, these are the must haves.

The Life Is Golden Bar Necklace

Made Custom For Bailey Lucy Enzo Luna

Some name's deserve to be worn

About Life Is Golden Company

A Life Well Lived

“At Life Is Golden, we champion the transformative power of dogs and their ability to enhance human well-being. Our artwork and collections are inspired by stories from our community and are designed to celebrate life’s golden moments. Beyond offering products, we’re dedicated to providing training resources and insights into the science of well-being, empowering dog owners to deepen their bonds and explore new adventures together. We invite you to share your story, find inspiration from others and discover practical tools for fostering a more mindful and joyful existence. By choosing Life Is Golden, you’re not just making a statement about your style; you’re joining a movement and supporting a life changing cause. We’re proud to partner with Canine Companions and donate a portion of profits to help train and place service dogs with those who need them most.”

10% Of All Profits Fund The Training & Placement Of Service Dogs

Each purchase fuels donations to Canine Companions, one of the most well respected service dog training and placements organizations in the country. To date they have provided over 7,000 dogs to people in need at no cost.

Are You A Breeder?

Want to Build a Collection Together?

If you’re deeply devoted to the breed and want to create something meaningful for your community, we’d love to partner with you. Our Breeder Collection Program highlights thoughtful programs like yours—with custom apparel, storytelling, and shared purpose.

Apply To Join The Program