Lake
The north dock · the shake-off

Hobby Collection

The Lake
Collection

A lake day is measured in golden time. First off the dock, shotgun on the pontoon, everyone caught in the shake-off, asleep on the boat ride home.

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By The Water

A Day On The Dog’s Clock

Morning starts with nails ticking across cool boards and a clean leap past the ladder. By breakfast, the golden has claimed the bow seat and sent one full-body shake across every dry towel. Kids and grown-ups settle into the same lake uniform while sandals pile by the door. By sundown, damp fur is curled against bare feet for the slow ride in.
This is for families who save the front bench for the dog and know supper can wait through one more swim. Out here, the day passes by fetches, paddle strokes, and the long yawn on the way home.
— Mike & Enzo
Life Is Golden Company
Canoe afternoon · everybody aboard
Canoe afternoon · everybody aboard
The collection · 41 pieces Tees Long Sleeves Sweatshirts Kids Cases & Carrysort · featured
the featured story

The featured story

Boathouse Flag Tee

Morning at the boathouse is its own kind of quiet — paddles squared away, life vests still damp from yesterday, the lake doing nothing in particular. For the families who measure summer in put-ins and take-outs, and the goldens who consider every canoe a two-seater and every kayak a personal insult.

Shop the tee · $39.00
cluster · 01 / 05 · tees

Full-Sun Dock Days

Easy tees for dock mornings and pontoon afternoons — the working uniform of a day on the water.

The Boathouse Flag Tee + Quick view · $39
The Boathouse Flag Tee $39.00
The Dock Parade Tee + Quick view · $39
The Dock Parade Tee $39.00
The Still Water Golden Tee + Quick view · $39
The Still Water Golden Tee $39.00
Pontoon Paradise Tee + Quick view · $39
Pontoon Paradise Tee $39.00
Lakeside Vista Tee + Quick view · $39
Lakeside Vista Tee $39.00
Drift State Tee + Quick view · $39
Drift State Tee $39.00
Dock Dogs Tee + Quick view · $39
Dock Dogs Tee $39.00
Dockside Regulars Tee + Quick view · $39
Dockside Regulars Tee $39.00
Sundown Swimmer Tee + Quick view · $39
Sundown Swimmer Tee $39.00
Dock Days Of Summer - Lab Edition + Quick view · $39
Dock Days Of Summer - Lab Edition $39.00
Lake Michigan Custom Tee + Quick view · $39
Lake Michigan Custom Tee $39.00
Monark Paddle Dog Racerback + Quick view · $38
Monark Paddle Dog Racerback $38.00
The Still Water Golden Women's V-Neck + Quick view · $39
The Still Water Golden Women's V-Neck $39.00
cluster · 02 / 05 · long sleeves

Sun-Up To Last Light

Long sleeves for the bright middle of the day and the slow cool that rolls in behind it.

The Dock Parade Long-Sleeve + Quick view · $52
The Dock Parade Long-Sleeve $52.00
The Boathouse Flag Hooded Long-Sleeve + Quick view · $52
The Boathouse Flag Hooded Long-Sleeve $52.00
The Still Water Golden Long Sleeve + Quick view · $52
The Still Water Golden Long Sleeve $52.00
Cove Commanders Long Sleeve + Quick view · $52
Cove Commanders Long Sleeve $52.00
Lake Michigan Custom Long Sleeve + Quick view · $52
Lake Michigan Custom Long Sleeve $52.00
Boys Lake Weekend Long Sleeve + Quick view · $52
Boys Lake Weekend Long Sleeve $52.00
cluster · 03 / 05 · sweatshirts

When The Lake Goes Still

Hoodies and crewnecks for the ride back across flat evening water, when the air cools faster than the day did.

The Boathouse Flag Crewneck + Quick view · $66
The Boathouse Flag Crewneck $66.00
The Still Water Golden Hoodie + Quick view · $72
The Still Water Golden Hoodie $72.00
The Still Water Golden Crewneck + Quick view · $66
The Still Water Golden Crewneck $66.00
Cove Commanders Hoodie + Quick view · $72
Cove Commanders Hoodie $72.00
Golden Retreat Hoodie + Quick view · $72
Golden Retreat Hoodie $72.00
Lake Michigan Custom Hoodie + Quick view · $72
Lake Michigan Custom Hoodie $72.00
cluster · 04 / 05 · kids

Little Lake Regulars

Youth and toddler sizes so the smallest members of the crew match the whole dock.

The Boathouse Flag Youth Tee + Quick view · $32
The Boathouse Flag Youth Tee $32.00
The Boathouse Flag Youth Crewneck + Quick view · $62
The Boathouse Flag Youth Crewneck $62.00
The Still Water Golden Youth Tee + Quick view · $32
The Still Water Golden Youth Tee $32.00
The Still Water Golden Youth Crewneck + Quick view · $62
The Still Water Golden Youth Crewneck $62.00
The Still Water Golden Toddler Tee + Quick view · $29
The Still Water Golden Toddler Tee $29.00
The Still Water Golden Toddler Crew + Quick view · $48
The Still Water Golden Toddler Crew $48.00
The Still Water Golden Onesie + Quick view · $25
The Still Water Golden Onesie $25.00
cluster · 05 / 05 · cases & carry

Take The Lake To Town

Phone cases and a boat-worthy tote — pieces of the lake that ride back to town with you.

Lakeside Vista Tough Case for iPhone® + Quick view · $39
Lakeside Vista Tough Case for iPhone® $39.00
Lakeside Vista Tough case for Samsung® + Quick view · $39
Lakeside Vista Tough case for Samsung® $39.00
Pond Season iPhone Case + Quick view · $39
Pond Season iPhone Case $39.00
Dock Days Case 3 coats + Quick view · $39
Dock Days Case $39.00
Cove Commanders SML iPhone Case + Quick view · $39
Cove Commanders SML iPhone Case $39.00
Lake Vista Large Tote + Quick view · $38
Lake Vista Large Tote $38.00
The best lake days leave a tennis ball in the cup holder and a tired golden under the table.

“The best lake days leave a tennis ball in the cup holder and a tired golden under the table.”

— FROM THE LAKE LOG

Why We Made It

The Dog Stays In The Middle

Life Is Golden begins with the dog beside us: fur in the truck, a leash on the hook, and a nose pressed to the screen door. That is the point of the whole company.
We made Lake because the water gives that bond more room to roam. One dock, one family, one golden keeping tabs on all of it.
Read Our Story
Dusk on the dock · last nap of the day
Dusk on the dock · last nap of the day

Welcome to the family

The Rest of the Golden Life

The designs the rest of the pack wears every day — see what Life Is Golden is all about.

Stars & Stripes Golden Retriever Tee

Stars & Stripes Golden Retriever Tee

$39.00
Red, White & English Cream Tee

Red, White & English Cream Tee

$39.00
Club Champ Unisex Tee

Club Champ Unisex Tee

$39.00
The Fireworks Watch Tee

The Fireworks Watch Tee

$39.00
Brewmaster Tee

Brewmaster Tee

$39.00
The Semiquincentennial Tee

The Semiquincentennial Tee

$39.00
Custom Design Fee (does not include products)

Custom Design Fee (does not include products)

$90.00
The Cart Path Tee

The Cart Path Tee

$39.00
Old Glory Fleece Pullover

Old Glory Fleece Pullover

$69.00
Chasing Sunsets Beach Tee

Chasing Sunsets Beach Tee

$39.00
Red, White & English Cream Women's V-Neck

Red, White & English Cream Women's V-Neck

$39.00
Fetch Me Another Tee

Fetch Me Another Tee

$39.00

Shop the whole store

What Our Community Says

Real People, True Love

Tristan Martin

Tristan Martin

Quarter-Zip Pullover

Alexi Miller

Alexi Miller

Lighthouse Phone Case

Edward Birch

Edward Birch

Outdoor Retriever Tee

Andrea Collins

Andrea Collins

Jeep Life Hoodie

Emily Evans

Emily Evans

Golden Strong Bandana

★★★★★
"This is so awesome! I love the design and it's so cool you built this."
Tristan MartinPurchased: Quarter-Zip Pullover
★★★★★
"I love these designs Mike! Thank you so very much!! I'll pass along your work to our community and we will be repeat customers for sure!!"
Alexi MillerPurchased: Lighthouse Phone Case
★★★★★
"My order just arrived and I LOVE everything! Thank you so much!!! I'll be ordering again soon."
Edward BirchPurchased: Outdoor Retriever Tee
★★★★★
"Oh perfect! Thank you. I love it. And yes I will spread the word along. Your designs are amazing!"
Andrea CollinsPurchased: Jeep Life Hoodie
★★★★★
"Thank you so much for making this event amazing!"
Emily EvansPurchased: Golden Strong Bandana

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