Golden Hour — Split Rock
Golden hour, Cohasset

Thursday, September 24 · 4–9 PM · Split Rock, Cohasset

Golden
Hour

Beer. Oysters. Goldens. One September evening at Split Rock with the whole South Shore golden crowd — bring your dog, bring your people, and catch our once-a-year 50% blowout while you're there.

RSVP — it's free See the event shop

The details

One evening, all the good things

Thursday, September 24, 4–9 PM at Split Rock in Cohasset — a locally owned beer garden with craft beer, cider, wine, and a raw bar. Free to attend, goldens welcome (all good dogs, honestly). The special-edition Split Rock × Life Is Golden collab tee will be sold at the event only, and our once-a-year 50% blowout sale runs that day.

You're invited

An evening with the goldens of the South Shore

Some evenings sort themselves out. Cold beer from a great local yard, oysters on ice, and a gravel lot full of golden retrievers who all believe they're the host. That's the whole plan.
Enzo — our founding pup — will be there working the crowd. Come meet the community of golden owners from the South Shore and beyond, see the special-edition Split Rock collab tee we made for the night, and say hi. We'd love to meet your dog.
— Mike & Enzo
Life Is Golden Company
Enzo, founding pup
Enzo, founding pup
Good friends. Cold beer. Golden days.

“Good friends. Cold beer. Golden days.”

— THE HOUSE RULES

Win one

Three custom designs. One night.

This is the part we're most excited about. Three RSVP winners get a custom Life Is Golden design of their own dog — you send us your favorite photos, we illustrate your golden in our heritage style, and it goes on the piece of your choice. It's the same custom work we do every week, and handing one over never gets old.
We're also giving away one hoodie from the Umbrella line — the Beach Club piece. Winners are drawn at the event. You have to RSVP to be in the draw.
See how custom designs work
Your photo, our pencil, their shirt
Your photo, our pencil, their shirt

One day only

The 50% Annual Blowout

Once a year we cut the line in half for a single day. This year it lands on Golden Hour — September 24. If you've been circling a hoodie all summer, this is the day.

The event shop

What we're bringing to the yard

A few favorites we'll have on hand — alongside the event-only Split Rock collab tee.

Brewmaster Tee + Quick view · $39
Brewmaster Tee $39.00
The Flight Night Tee + Quick view · $39
The Flight Night Tee $39.00
Dink Responsibly Tee + Quick view · $39
Dink Responsibly Tee $39.00
The Retro Tennis Mother's Day Limited Edition Unisex Crew Neck + Quick view · $66
The Retro Tennis Mother's Day Limited Edition Unisex Crew Neck $66.00

Bring your golden.

Free to come. RSVP so we know how many bandanas to pack.

RSVP now
Free · Dogs welcome · September 24

Save your spot

Tell us you're coming and you're automatically in the giveaway draw — three custom designs of your own golden, plus one Beach Club hoodie. We'll send one reminder before the event.

We'll send one reminder before the event. Unsubscribe anytime.

Welcome to the family

The Rest of the Golden Life

The designs the rest of the pack wears every day — see what Life Is Golden is all about.

Stars & Stripes Golden Retriever Tee

Stars & Stripes Golden Retriever Tee

$39.00
Red, White & English Cream Tee

Red, White & English Cream Tee

$39.00
Club Champ Unisex Tee

Club Champ Unisex Tee

$39.00
The Fireworks Watch Tee

The Fireworks Watch Tee

$39.00
The Semiquincentennial Tee

The Semiquincentennial Tee

$39.00
Custom Design Fee (does not include products)

Custom Design Fee (does not include products)

$49.00
The Cart Path Tee

The Cart Path Tee

$39.00
Brewmaster Tee

Brewmaster Tee

$39.00
Chasing Sunsets Beach Tee

Chasing Sunsets Beach Tee

$39.00
Red, White & English Cream Women's V-Neck

Red, White & English Cream Women's V-Neck

$39.00
Old Glory Fleece Pullover

Old Glory Fleece Pullover

$69.00
Fetch Me Another Tee

Fetch Me Another Tee

$39.00

Shop the whole store

What Our Community Says

Real People, True Love

Tristan Martin

Tristan Martin

Quarter-Zip Pullover

Alexi Miller

Alexi Miller

Lighthouse Phone Case

Edward Birch

Edward Birch

Outdoor Retriever Tee

Andrea Collins

Andrea Collins

Jeep Life Hoodie

Emily Evans

Emily Evans

Golden Strong Bandana

★★★★★
"This is so awesome! I love the design and it's so cool you built this."
Tristan MartinPurchased: Quarter-Zip Pullover
★★★★★
"I love these designs Mike! Thank you so very much!! I'll pass along your work to our community and we will be repeat customers for sure!!"
Alexi MillerPurchased: Lighthouse Phone Case
★★★★★
"My order just arrived and I LOVE everything! Thank you so much!!! I'll be ordering again soon."
Edward BirchPurchased: Outdoor Retriever Tee
★★★★★
"Oh perfect! Thank you. I love it. And yes I will spread the word along. Your designs are amazing!"
Andrea CollinsPurchased: Jeep Life Hoodie
★★★★★
"Thank you so much for making this event amazing!"
Emily EvansPurchased: Golden Strong Bandana