01
Get the first look
New design concepts land here before they ever hit the shop — sketches, ideas, and directions we're weighing. You see them first, as an insider.
For the Pack only
You're in the Pack · First Look
Help shape
what we make next.
First look, and a real say. Our insiders get to weigh in on the designs before anyone else — vote your favorites up, and tell us what you'd love to see us draw next.
Sneak Peek
On the drawing board
Which ones should we make?
Tap the ones you'd wear. The most-loved concepts get made first.
Your turn
Got an idea of your own?
A breed, a scene, a saying, a garment you wish we carried — the best designs we've ever made started as a note from someone in the Pack.
How your say shapes the shop
You vote. We draw. It drops.
The Pack sees new concepts before anyone else — and what you love most is what we make first.
02
Vote what you love
Tap the concepts you'd actually wear, and leave a note with anything you'd love to see. Every vote and idea comes straight to our design desk.
One tap · your say counts
03
Watch it come to life
The most-loved concepts get drawn and released first — so the shop grows in the direction the Pack points it.
Made in the order you pick
Never miss a first look
The Pack hears it first.
Want the next batch of concepts — and first dibs when your favorites drop? Join the list and you're on the inside.
10% of every order helps train & place service dogs.