Father's Daycenter 35%;
Fishing The Flats - life is golden

The Father's Day Edit · 2026

For the dads with
a copilot.

For the dads whose favorite Sundays revolve around tee time, tide schedules, the open road, and the golden riding shotgun.

Order by Monday, June 9 to land before Father's Day
The collection · 43 pieces Golf 5 Classic Rides 7 Fishing 7 Beach 4 sort · featured

A note from the dock

From the dock to the 19th hole...

Father's Day at our house is all about the simple things.

This collection was built for the dads whose best days happen with a golden on the deck, on the dock, or one paw-length from the cooler. Heritage cotton, soft right out of the bag, designed to soften further by the second wash. Made to order, printed in the US.

— Mike & Enzo
founder + copilot · est. 2023
The All New Boathouse Flag Tee
A 01 · the porch
The All New Boathouse Flag Tee
The Last Cast Tee
the featured story
The Last Cast Tee

The featured story

Last Cast Tee

The best casts of the day happen when the boats have gone in and the water finally goes still. Just you, the fly rod, the last hour of light, and a copilot who's been around long enough to know which casts are worth watching. For the anglers who'd rather fish till dark than be anywhere else, and the goldens who never miss a sunset on the water.

Note: Modern unisex fit. Runs slightly small, especially on men. If you prefer roomy tees, size up or check the size guide below.

cluster · 01 / 04 · golf

For the back-nine dads.

The best round of the day starts when the rates drop and the fairways empty out. Pieces for the dads who block their afternoons for twilight tee times, and the doodles who claim the cart seat the moment the engine starts.

Shop the golf edit
Shotgun is the only seat worth riding in.

“Shotgun is the only seat worth riding in.”

— the golden, on the way to the back nine
cluster · 02 / 04 · classic rides

For the dads who treat the drive like the destination.

Sunday morning, hood up in the driveway. Late-summer windows down, dog riding shotgun. Pieces for the dads whose weekends start in the garage — and the goldens who have strong opinions about which direction the truck should turn.

Shop the rides edit

The copilot rule

This is the good stuff

Different hobbies. Different weekends. One common thread. Somewhere in every story, there's a golden who makes it all worth it.

live from the field
tag @lifeisgoldencompany to be featured
@marlee_the_golden
@marlee_the_golden
wearing · Golden Ale Tee
Rockin poolside
marlee_the_golden Rockin poolside —

with our dad for his birthday. We got him his Golden Ale T-shirt from lifeisgoldencompany.

#dogdad #goldenretriever
2d ago · view all 24 comments
@goldroxgoldens
@goldroxgoldens
wearing · Beach Permit Required Tee
Introducing our newest
goldroxgoldens Introducing our newest —

collaboration! We've partnered with @lifeisgoldencompany to bring you some awesome Golden Retriever apparel featuring GoldRox

#lifeisgoldencompany #goldrox
4d ago · view all 24 comments
@firstmatetucker
@firstmatetucker
wearing · Gone Fishin' Long Sleeve
Golden puppy yoga ft
firstmatetucker Golden puppy yoga ft —

Mom's favorite sleepy, snuggle dude that she didn't bring home for me

#dogyoga
1w ago · view all 24 comments
@bronco.henry
@bronco.henry
wearing · Beach Bronco Days
these ppl r obseesed
bronco.henry these ppl r obseesed —

with me

#golden #goldensofig
1w ago · view all 24 comments
Just you, the fly rod, the last hour of light.

“Just you, the fly rod, the last hour of light.”

— from the end of the dock, half past sundown
cluster · 04 / 04 · beach

For the boardwalk dads.

Heritage cotton-blend, sand still in the cuffs. For the people who book the back-row room at the inn just to be closer to the boardwalk, and the goldens who treat the tide schedule as their personal calendar.

Shop the beach edit

What dads keep telling us

Soft right out of the bag. Softer by the second wash.

The themes show up in every review we get. The cotton lands soft and gets softer. The prints don't crack. And — without fail — somebody mentions that their dog approves. We're not surprised. We designed it for both of them.

LIFE IS GOLDEN COMPANY

Paws with purpose

Ten percent of profits help fund the training and placement of service dogs.

We partner with Canine Companions, the largest non-profit provider of expertly trained service dogs in America. Every tee, every cap, every tote you buy on this page contributes directly to the breeding, raising, and professional training of assistance dogs for people with disabilities.

Read about the partnership
-- Mike & Enzo
The 10% rule
-- Mike & Enzo

The dispatch

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